Filming and editing the focus group.

Monday 8th February 2010

People present: Thegla Savvides, Elena Christodoulou, Natalie Michael

We decided to film a focus group's responses to our trailer. We selected a group of people within our target audience and showed them our trailer. After doing this, we set the camera up in a quiet corridor and asked three questions to them:

1. "Our target audience are people aged between 16-25, do you think this trailer would attract our target audience, if so how? "
   
2. "What is your opinion of our trailer and what worked well/didn't work well?"
   
3. "The soap will be aired on Tuesdays at 8pm, would you be willing to watch it?"
   "Does the timing of the soap affect anything else you usually watch?"

We then ingested this footage onto Imovie HD on the macs and began editing what we had filmed. This was harder than we had originally thought because we did not know how to use this software. Elena had done the editing on Final Cut Pro which she was familiar with. We eventually got the hang of this and began editing. We added titles and fades and parts where a black screen comes up which shows the question asked followed by the people's responses.